open-source advertising on stackoverflow

Hello Kevin,

This logo is 198x59, and should fit nicely into the 220x220 requirement for
the StackOverflow artwork: http://lampsvn.epfl.ch/images/Scala_Logo2008.png
Please feel free to produce with it something suitably tasteful for the voting.

If you need different colors, please let me know: we use two different
versions (black text and white text) for light and dark backgrounds
respectively. You can see both at: http://scala.spreadshirt.net

Just contact me privately if you need further variations on the logo or if
you have any questions.

Thanks,
Toni

Kevin Wright wrote:
> Is it worth our while if someone with access to the original artwork for the
> Scala logo produces something for the StackOverflow sidebar?
>
>
> http://meta.stackoverflow.com/questions/53346/open-source-advertising-si...
>
>
> Then we can all go over there to vote on it :)
>
>
>

Hi scala community,

I don't know if the tone is acceptable and the message suitable... but here goes one proposal.
I am also not sure if the java logo in there is not a trademark infringement... just wanted to add a little spice in there.

Regards
Pavol Vaskovic
 

Kevin Wright wrote:

Is it worth our while if someone with access to the original artwork for the
Scala logo produces something for the StackOverflow sidebar?

http://meta.stackoverflow.com/questions/53346/open-source-advertising-sidebar-2h-2010


Then we can all go over there to vote on it :)

Pavol Vaskovic wrote:
> I don't know if the tone is acceptable and the message suitable...
> but here goes one proposal.

I applaud you for your commitment in this matter. However, I personally
don't think this - let me call it so - "picking on Java" attitude is the
right kind of advertising. If you want to win anyone over, the wrong
strategy is to tell them that their current tool of choice is cold
coffee as that is more likely to put them off as it may come across as a
kind of personal attack.

I wish I had any better headline or message to suggest, but I don't.
However, I hope you can see my point nevertheless.

Best regards
Andreas

On 18/10/2010 11:58, Pavol Vaskovic wrote:
> I don't know if the tone is acceptable and the message suitable... but here goes one proposal.
> I am also not sure if the java logo in there is not a trademark infringement... just
> wanted to add a little spice in there.

I am with Andreas here, even if I appreciate the spice/wink. It is good as a private joke,
not as a serious (?) advertising.
I appreciate the "step up" and the list of niceties.
Somehow, I would slip a "programming language" somewhere: I noticed that some of the ads
of the thread just fails to expose what is the purpose of the OSS project they
advertise... (even if one can assume that Scala is well known enough).

If one want to play on coffee, why not a "Scala, what else?" joke? :-)

Just to make clear, this advertisement is for open source _projects_. Ie, the idea is not getting Scala programmers, but getting programmers to work on the Scala project.

On Mon, Oct 18, 2010 at 09:11, Philippe Lhoste <PhiLho [at] gmx [dot] net> wrote:

On 18/10/2010 11:58, Pavol Vaskovic wrote:

I don't know if the tone is acceptable and the message suitable... but here goes one proposal.
I am also not sure if the java logo in there is not a trademark infringement... just
wanted to add a little spice in there.

I am with Andreas here, even if I appreciate the spice/wink. It is good as a private joke, not as a serious (?) advertising.
I appreciate the "step up" and the list of niceties.
Somehow, I would slip a "programming language" somewhere: I noticed that some of the ads of the thread just fails to expose what is the purpose of the OSS project they advertise... (even if one can assume that Scala is well known enough).

If one want to play on coffee, why not a "Scala, what else?" joke? :-)

I like the `step up to Scala' theme. but also think the `tired of old (java cup)' is too negative.
Maybe instead of this header have a footer with the text

  get involved:

and a list of high-profile open source Scala projects, such as lift, akka, scalate, scalatra, swarm, ...

?

Cheers

 -- Martin

I keep playing around with themes along the lines of "the JVM was a
good choice, but there's so much wasted potential", but still feel
there's a perfect tag line hiding just inside my mental blind-spot.

Best I've come up with so far is "take it to the next level". Still
doesn't quite seem complete though...

On Monday, October 18, 2010, martin odersky wrote:
> I like the `step up to Scala' theme. but also think the `tired of old (java cup)' is too negative.
> Maybe instead of this header have a footer with the text
>
>   get involved:
>
> and a list of high-profile open source Scala projects, such as lift, akka, scalate, scalatra, swarm, ...
>
> ?
>
> Cheers
>
>  -- Martin
>
>

Scala - Because she's smokin' hot!

On Mon, Oct 18, 2010 at 9:38 PM, Kevin Wright <kev [dot] lee [dot] wright [at] gmail [dot] com> wrote:

I keep playing around with themes along the lines of "the JVM was a
good choice, but there's so much wasted potential", but still feel
there's a perfect tag line hiding just inside my mental blind-spot.

Best I've come up with so far is "take it to the next level". Still
doesn't quite seem complete though...



On Monday, October 18, 2010, martin odersky <martin [dot] odersky [at] epfl [dot] ch> wrote:
> I like the `step up to Scala' theme. but also think the `tired of old (java cup)' is too negative.
> Maybe instead of this header have a footer with the text
>
>   get involved:
>
> and a list of high-profile open source Scala projects, such as lift, akka, scalate, scalatra, swarm, ...
>
> ?
>
> Cheers
>
>  -- Martin
>
>

--
Kevin Wright

mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
pulse / skype: kev.lee.wright
twitter: @thecoda

--
Viktor Klang,
Code Connoisseur
Work:   www.akkasource.com
Code:   github.com/viktorklang
Follow: twitter.com/viktorklang
Read:   klangism.tumblr.com

On 10/18/2010 09:38 PM, Kevin Wright wrote:
> I keep playing around with themes along the lines of "the JVM was a
> good choice, but there's so much wasted potential", but still feel
> there's a perfect tag line hiding just inside my mental blind-spot.
>
> Best I've come up with so far is "take it to the next level". Still
> doesn't quite seem complete though...

"scala: your JVM deserves nothing less"

------------------------------Step up to:
SCALA
Take it to the next level,your JVM deserves nothing less
------------------------------

Getting there...

On 19 October 2010 08:00, Dirk Husemann <hud [at] zurich [dot] ibm [dot] com> wrote:

 On 10/18/2010 09:38 PM, Kevin Wright wrote:
> I keep playing around with themes along the lines of "the JVM was a
> good choice, but there's so much wasted potential", but still feel
> there's a perfect tag line hiding just inside my mental blind-spot.
>
> Best I've come up with so far is "take it to the next level". Still
> doesn't quite seem complete though...

"scala: your JVM deserves nothing less"

--
dr dirk husemann, services management research, ibm zurich research lab
hud [at] zurich [dot] ibm [dot] com --------- +41 44 724 8573 ------ twitter: drscofield
http://www.zurich.ibm.com/~hud/ ---------------- http://xyzzyxyzzy.net/

--
Kevin Wright

mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
pulse / skype: kev.lee.wright
twitter: @thecoda

"your JVM deserves nothing less" does sound a bit like a bad shampoo advert

andy

On 19 October 2010 09:15, Kevin Wright wrote:
> ------------------------------
> Step up to:
> SCALA
> Take it to the next level,
> your JVM deserves nothing less
> ------------------------------
>
> Getting there...
>
> On 19 October 2010 08:00, Dirk Husemann wrote:
>>
>>  On 10/18/2010 09:38 PM, Kevin Wright wrote:
>> > I keep playing around with themes along the lines of "the JVM was a
>> > good choice, but there's so much wasted potential", but still feel
>> > there's a perfect tag line hiding just inside my mental blind-spot.
>> >
>> > Best I've come up with so far is "take it to the next level". Still
>> > doesn't quite seem complete though...
>>
>> "scala: your JVM deserves nothing less"
>>
>> --
>> dr dirk husemann, services management research, ibm zurich research lab
>> hud [at] zurich [dot] ibm [dot] com --------- +41 44 724 8573 ------ twitter: drscofield
>> http://www.zurich.ibm.com/~hud/ ---------------- http://xyzzyxyzzy.net/
>>
>>
>>
>>
>
>
>
> --
> Kevin Wright
>
> mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
> pulse / skype: kev.lee.wright
> twitter: @thecoda
>
>

lol - you mean "Scala, because you're worth it"? ;)

imho "your JVM deserves nothing less" isn't too shabby .

Mads

On Oct 19, 2010, at 10:22 AM, Andy Hicks wrote:

> "your JVM deserves nothing less" does sound a bit like a bad shampoo advert
>
> andy
>
>
> On 19 October 2010 09:15, Kevin Wright wrote:
>> ------------------------------
>> Step up to:
>> SCALA
>> Take it to the next level,
>> your JVM deserves nothing less
>> ------------------------------
>>
>> Getting there...
>>
>> On 19 October 2010 08:00, Dirk Husemann wrote:
>>>
>>> On 10/18/2010 09:38 PM, Kevin Wright wrote:
>>>> I keep playing around with themes along the lines of "the JVM was a
>>>> good choice, but there's so much wasted potential", but still feel
>>>> there's a perfect tag line hiding just inside my mental blind-spot.
>>>>
>>>> Best I've come up with so far is "take it to the next level". Still
>>>> doesn't quite seem complete though...
>>>
>>> "scala: your JVM deserves nothing less"
>>>
>>> --
>>> dr dirk husemann, services management research, ibm zurich research lab
>>> hud [at] zurich [dot] ibm [dot] com --------- +41 44 724 8573 ------ twitter: drscofield
>>> http://www.zurich.ibm.com/~hud/ ---------------- http://xyzzyxyzzy.net/
>>>
>>>
>>>
>>>
>>
>>
>>
>> --
>> Kevin Wright
>>
>> mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
>> pulse / skype: kev.lee.wright
>> twitter: @thecoda
>>
>>

Why not hijack that campaign?  I mean, it's already gone viral...

On 19 October 2010 09:28, Mads Hartmann Jensen <mads379 [at] gmail [dot] com> wrote:

lol - you mean "Scala, because you're worth it"? ;)

imho "your JVM deserves nothing less" isn't too shabby .

Mads

On Oct 19, 2010, at 10:22 AM, Andy Hicks wrote:

> "your JVM deserves nothing less"  does sound a bit like a bad shampoo advert
>
> andy
>
>
> On 19 October 2010 09:15, Kevin Wright <kev [dot] lee [dot] wright [at] gmail [dot] com> wrote:
>> ------------------------------
>> Step up to:
>> SCALA
>> Take it to the next level,
>> your JVM deserves nothing less
>> ------------------------------
>>
>> Getting there...
>>
>> On 19 October 2010 08:00, Dirk Husemann <hud [at] zurich [dot] ibm [dot] com> wrote:
>>>
>>>  On 10/18/2010 09:38 PM, Kevin Wright wrote:
>>>> I keep playing around with themes along the lines of "the JVM was a
>>>> good choice, but there's so much wasted potential", but still feel
>>>> there's a perfect tag line hiding just inside my mental blind-spot.
>>>>
>>>> Best I've come up with so far is "take it to the next level". Still
>>>> doesn't quite seem complete though...
>>>
>>> "scala: your JVM deserves nothing less"
>>>
>>> --
>>> dr dirk husemann, services management research, ibm zurich research lab
>>> hud [at] zurich [dot] ibm [dot] com --------- +41 44 724 8573 ------ twitter: drscofield
>>> http://www.zurich.ibm.com/~hud/ ---------------- http://xyzzyxyzzy.net/
>>>
>>>
>>>
>>>
>>
>>
>>
>> --
>> Kevin Wright
>>
>> mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
>> pulse / skype: kev.lee.wright
>> twitter: @thecoda
>>
>>

--
Kevin Wright

mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
pulse / skype: kev.lee.wright
twitter: @thecoda

=========================== Take it to the next level ---------------------------
        Step up to
          SCALA
   lift - akka - scalate   scalatra - etc - etc
============================









On 19 October 2010 09:22, Andy Hicks <andy [at] hicks [dot] net> wrote:

"your JVM deserves nothing less"  does sound a bit like a bad shampoo advert

andy


On 19 October 2010 09:15, Kevin Wright <kev [dot] lee [dot] wright [at] gmail [dot] com> wrote:
> ------------------------------
> Step up to:
> SCALA
> Take it to the next level,
> your JVM deserves nothing less
> ------------------------------
>
> Getting there...
>
> On 19 October 2010 08:00, Dirk Husemann <hud [at] zurich [dot] ibm [dot] com> wrote:
>>
>>  On 10/18/2010 09:38 PM, Kevin Wright wrote:
>> > I keep playing around with themes along the lines of "the JVM was a
>> > good choice, but there's so much wasted potential", but still feel
>> > there's a perfect tag line hiding just inside my mental blind-spot.
>> >
>> > Best I've come up with so far is "take it to the next level". Still
>> > doesn't quite seem complete though...
>>
>> "scala: your JVM deserves nothing less"
>>
>> --
>> dr dirk husemann, services management research, ibm zurich research lab
>> hud [at] zurich [dot] ibm [dot] com --------- +41 44 724 8573 ------ twitter: drscofield
>> http://www.zurich.ibm.com/~hud/ ---------------- http://xyzzyxyzzy.net/
>>
>>
>>
>>
>
>
>
> --
> Kevin Wright
>
> mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
> pulse / skype: kev.lee.wright
> twitter: @thecoda
>
>

--
Kevin Wright

mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
pulse / skype: kev.lee.wright
twitter: @thecoda

On 10/19/2010 10:28 AM, Mads Hartmann Jensen wrote:
> lol - you mean "Scala, because you're worth it"? ;)

like that one!

> imho "your JVM deserves nothing less" isn't too shabby .
>
> Mads
>
> On Oct 19, 2010, at 10:22 AM, Andy Hicks wrote:
>
>> "your JVM deserves nothing less" does sound a bit like a bad shampoo advert
>>
>> andy
>>
>>
>> On 19 October 2010 09:15, Kevin Wright wrote:
>>> ------------------------------
>>> Step up to:
>>> SCALA
>>> Take it to the next level,
>>> your JVM deserves nothing less
>>> ------------------------------
>>>
>>> Getting there...
>>>
>>> On 19 October 2010 08:00, Dirk Husemann wrote:
>>>> On 10/18/2010 09:38 PM, Kevin Wright wrote:
>>>>> I keep playing around with themes along the lines of "the JVM was a
>>>>> good choice, but there's so much wasted potential", but still feel
>>>>> there's a perfect tag line hiding just inside my mental blind-spot.
>>>>>
>>>>> Best I've come up with so far is "take it to the next level". Still
>>>>> doesn't quite seem complete though...
>>>> "scala: your JVM deserves nothing less"
>>>>
>>>> --
>>>> dr dirk husemann, services management research, ibm zurich research lab
>>>> hud [at] zurich [dot] ibm [dot] com --------- +41 44 724 8573 ------ twitter: drscofield
>>>> http://www.zurich.ibm.com/~hud/ ---------------- http://xyzzyxyzzy.net/
>>>>
>>>>
>>>>
>>>>
>>>
>>>
>>> --
>>> Kevin Wright
>>>
>>> mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
>>> pulse / skype: kev.lee.wright
>>> twitter: @thecoda
>>>
>>>
>
>

On Tuesday October 19 2010, Andy Hicks wrote:
> "your JVM deserves nothing less"
> does sound a bit like a bad shampoo advert

"Scala: Give that classloader something to do!"

> andy

RRS

On Mon, Oct 18, 2010 at 2:35 PM, Daniel Sobral <dcsobral [at] gmail [dot] com> wrote:

Just to make clear, this advertisement is for open source _projects_. Ie, the idea is not getting Scala programmers, but getting programmers to work on the Scala project.

Point taken!

 

Looking good!  Though I'd personally still like to see a splash of colour and the Scala logo back in there.
I guess we'll also need a landing page linking to all the Scala-based FLOSS projects that are looking for contributors. I have the scalaprojects.com domain already registered, which I'd be happy to donate for this.


On 19 October 2010 18:55, Pavol Vaskovic <pali [at] pali [dot] sk> wrote:

On Mon, Oct 18, 2010 at 2:35 PM, Daniel Sobral <dcsobral [at] gmail [dot] com> wrote:

Just to make clear, this advertisement is for open source _projects_. Ie, the idea is not getting Scala programmers, but getting programmers to work on the Scala project.

Point taken!

 

--
Kevin Wright

mail / gtalk / msn : kev [dot] lee [dot] wright [at] gmail [dot] com
pulse / skype: kev.lee.wright
twitter: @thecoda

Wow, I love it!

On Tue, Oct 19, 2010 at 14:55, Pavol Vaskovic <pali [at] pali [dot] sk> wrote:

On Mon, Oct 18, 2010 at 2:35 PM, Daniel Sobral <dcsobral [at] gmail [dot] com> wrote:

Just to make clear, this advertisement is for open source _projects_. Ie, the idea is not getting Scala programmers, but getting programmers to work on the Scala project.

Point taken!

 

--
Daniel C. Sobral

I travel to the future all the time.

On Tue, Oct 19, 2010 at 8:06 PM, Kevin Wright <kev [dot] lee [dot] wright [at] gmail [dot] com> wrote:

Looking good!  Though I'd personally still like to see a splash of colour and the Scala logo back in there.

Iterations rule!

On Thu, Oct 21, 2010 at 8:51 AM, Pavol Vaskovic <pali [at] pali [dot] sk> wrote:

On Tue, Oct 19, 2010 at 8:06 PM, Kevin Wright <kev [dot] lee [dot] wright [at] gmail [dot] com> wrote:

Looking good!  Though I'd personally still like to see a splash of colour and the Scala logo back in there.

Iterations rule!

Subtler border, rounded corners...

What about a:

Scala Johansson wants YOU

On Thu, Oct 21, 2010 at 9:22 AM, Pavol Vaskovic <pali [at] pali [dot] sk> wrote:

On Thu, Oct 21, 2010 at 8:51 AM, Pavol Vaskovic <pali [at] pali [dot] sk> wrote:

On Tue, Oct 19, 2010 at 8:06 PM, Kevin Wright <kev [dot] lee [dot] wright [at] gmail [dot] com> wrote:

Looking good!  Though I'd personally still like to see a splash of colour and the Scala logo back in there.

Iterations rule!

Subtler border, rounded corners...

--
Viktor Klang,
Code Connoisseur
Work:   www.akkasource.com
Code:   github.com/viktorklang
Follow: twitter.com/viktorklang
Read:   klangism.tumblr.com

On 21/10/2010 09:22, Pavol Vaskovic wrote:
> Subtler border, rounded corners...

Excellent! We have the name, the logo, a background image illustrating both and not in the
way, a concise and precise summary of what the project is, amusing (connected to the name)
slogan and call for help.

Good job!

Are we good to go then?I can take the "subtler" version and link it to this page: http://www.scala-lang.org/node/1209


On 21 October 2010 09:38, Philippe Lhoste <PhiLho [at] gmx [dot] net> wrote:

On 21/10/2010 09:22, Pavol Vaskovic wrote:

Subtler border, rounded corners...

Excellent! We have the name, the logo, a background image illustrating both and not in the way, a concise and precise summary of what the project is, amusing (connected to the name) slogan and call for help.

Good job!

Final details then!
We need a tagline for mouseover, and the image has to be hosted at a fixed url.Can anyone host this in an "official" location? (I'm looking at you Toni...)
For the mouseover, I'm thinking "Because Scala Johansson would want you to..."



On 21 October 2010 10:11, Kevin Wright <kev [dot] lee [dot] wright [at] gmail [dot] com> wrote:

Are we good to go then?I can take the "subtler" version and link it to this page: http://www.scala-lang.org/node/1209


On 21 October 2010 09:38, Philippe Lhoste <PhiLho [at] gmx [dot] net> wrote:

On 21/10/2010 09:22, Pavol Vaskovic wrote:

Subtler border, rounded corners...

Excellent! We have the name, the logo, a background image illustrating both and not in the way, a concise and precise summary of what the project is, amusing (connected to the name) slogan and call for help.

Good job!

On 21/10/2010 11:20, Kevin Wright wrote:
> For the mouseover, I'm thinking "Because Scala Johansson would want you to..."

I don't get the Scala Johansson joke...
Is that related to an actress? Ah, Scarlett Johansson perhaps? I still don't get the
relation with Scala, beside the (approximative IMHO) pun.
I liked also the "Scala, what else?" line, related to coffee, but again it can be obscure
to a number of people... :-)
Finding a good punchline is hard! ;-)

On Thu, Oct 21, 2010 at 11:45 AM, Philippe Lhoste <PhiLho [at] gmx [dot] net> wrote:

On 21/10/2010 11:20, Kevin Wright wrote:

For the mouseover, I'm thinking "Because Scala Johansson would want you to..."

I don't get the Scala Johansson joke...
Is that related to an actress? Ah, Scarlett Johansson perhaps? I still don't get the relation with Scala, beside the (approximative IMHO) pun.
I liked also the "Scala, what else?" line, related to coffee, but again it can be obscure to a number of people... :-)
Finding a good punchline is hard! ;-)

Sorry, but have to do this: http://lmgtfy.com/?q=%22Scala+Johansson%22
 

On Thu, Oct 21, 2010 at 11:11 AM, Kevin Wright <kev [dot] lee [dot] wright [at] gmail [dot] com> wrote:

Are we good to go then?I can take the "subtler" version and link it to this page: http://www.scala-lang.org/node/1209

When browsing the Scala HQ, I thought this was the propper landing page for that ad:
http://www.scala-lang.org/node/214

None of them seems to be linked directly together... which could help. Antonio?

Regards
Pavol Vaskovic

On 21/10/2010 11:48, √iktor Klang wrote:
> Sorry, but have to do this: http://lmgtfy.com/?q=%22Scala+Johansson%22

Fair enough but I got a bunch of pages, none seeming authoritative... (I skip the videos,
I won't see them at work... :-))
Perhaps it is a well known joke among scalists. If you target mostly this population
(which makes sense...), the joke can take, then. But my point was that non-initiated
people won't get the joke.

Of course, the whole point of the ad can be questioned... Is it to attract programmers
outside of the Scala sphere? I doubt it, the project need experimented Scala coders. So it
is to attract Scala programmers, but I suppose most of them are already aware of the needs
for help in the project.

Sorry for random thoughts, I still think the base idea is good and nicely done.
And well, a private joke is good enough for a title attribute of an image... After all,
XKCD is a famous precedence there... ;-)

It's the video you wanted, from this year's "JavaZone Trailer", so well known amongst Java devs too.


On 21 October 2010 13:18, Philippe Lhoste <PhiLho [at] gmx [dot] net> wrote:

On 21/10/2010 11:48, √iktor Klang wrote:

Sorry, but have to do this: http://lmgtfy.com/?q=%22Scala+Johansson%22

Fair enough but I got a bunch of pages, none seeming authoritative... (I skip the videos, I won't see them at work... :-))
Perhaps it is a well known joke among scalists. If you target mostly this population (which makes sense...), the joke can take, then. But my point was that non-initiated people won't get the joke.

Of course, the whole point of the ad can be questioned... Is it to attract programmers outside of the Scala sphere? I doubt it, the project need experimented Scala coders. So it is to attract Scala programmers, but I suppose most of them are already aware of the needs for help in the project.

Sorry for random thoughts, I still think the base idea is good and nicely done.
And well, a private joke is good enough for a title attribute of an image... After all, XKCD is a famous precedence there... ;-)